{"id":269,"date":"2024-11-26T19:25:12","date_gmt":"2024-11-26T20:25:12","guid":{"rendered":"https:\/\/vintoraglimbell.com\/?p=269"},"modified":"2025-06-02T13:06:21","modified_gmt":"2025-06-02T13:06:21","slug":"gtm-123-customer-experience-fuels-business-growth-build-a-customer-first-culture-with-kim-peretti","status":"publish","type":"post","link":"https:\/\/vintoraglimbell.com\/index.php\/2024\/11\/26\/gtm-123-customer-experience-fuels-business-growth-build-a-customer-first-culture-with-kim-peretti\/","title":{"rendered":"GTM 123: Customer Experience Fuels Business Growth, Build a Customer-First Culture with Kim Peretti"},"content":{"rendered":"<p><iframe style=\"border-radius:12px\" src=\"https:\/\/open.spotify.com\/embed\/episode\/2J7ipctJE3scEpRvtdx3bt?utm_source=generator\" width=\"100%\" height=\"152\" frameBorder=\"0\" allowfullscreen=\"\" allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" loading=\"lazy\"><\/iframe><\/p>\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<p><a href=\"https:\/\/www.linkedin.com\/in\/kim-peretti-2b719730\/\" target=\"_blank\" rel=\"noopener\">Kim Peretti<\/a>\u00a0is an experienced Customer Success executive with over 25 years in the technology industry. Her most recent role was as Chief Customer Officer at Klaviyo, where she transformed the customer success organization during the company\u2019s hypergrowth, and played a key role in preparing the company for its IPO. Prior to Klaviyo she was the Group Vice President of Customer Success at DocuSign, where she built and lead successful strategies that delivered key customer outcomes and results. Kim\u2019s extensive background also includes leadership positions in Customer Success at renowned technology companies such as Adobe, Qlik, and Symantec. Her career reflects a strong commitment to driving customer impact and achieving business results.<\/p>\n<h3>Discussed in this Episode:<\/h3>\n<ul>\n<li>The importance of building a customer-first culture from day one<\/li>\n<li>Strategies for aligning sales, marketing, and customer success teams<\/li>\n<li>The role of data in understanding and driving customer health<\/li>\n<li>How to implement an effective voice of the customer program<\/li>\n<li>The misconception that customer success managers alone can solve churn<\/li>\n<li>The impact of shared compensation goals on cross-functional collaboration<\/li>\n<\/ul>\n<h3>Highlights:<\/h3>\n<p>(1:56) Kim\u2019s journey through top tech companies and the power of networking.<br \/>(5:39) The importance of customer experience from the first marketing touch.<br \/>(8:38) Shifting focus from new logos to customer retention and expansion.<br \/>(15:10) Implementing shared compensation goals across teams.<br \/>(20:37) Building a voice of the customer program.<br \/>(35:17) The role of partnerships in customer success.<br \/>(40:37) Using data to understand what makes customers healthy.<br \/>(45:58) One thing revenue leaders believe to be true that Kim thinks is bull$***.<br \/>(47:58) One thing that is working for Kim in go-to-market right now.<\/p>\n<p><strong>Guest Speaker Links (Kim Peretti):<br \/><\/strong>LinkedIn:\u00a0<a href=\"https:\/\/www.linkedin.com\/in\/kim-peretti-2b719730\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.linkedin.com\/in\/kim-peretti-2b719730\/<\/a><\/p>\n<p><strong>Host Speaker Links (Scott Barker):<br \/><\/strong>LinkedIn:\u00a0<a href=\"https:\/\/www.linkedin.com\/in\/ssbarker\/\" target=\"_blank\" rel=\"noopener\">www.linkedin.com\/in\/ssbarker\/<\/a><br \/>Newsletter:\u00a0<a href=\"https:\/\/gtmnow.com\/tag\/newsletter\/\" target=\"_blank\" rel=\"noopener\">www.gtmnow.com\/tag\/newsletter\/<\/a><\/p>\n<p><strong>Product Recommendation:\u00a0<\/strong><a href=\"https:\/\/www.apollo.io\/gtm\" target=\"_blank\" rel=\"noopener\"><strong>Apollo<\/strong><\/a><strong><br \/>\u201c<\/strong>The revenue tech stack is messy right now.\u00a0<\/p>\n<p>If you are one of those leaders, I would recommend that you take a look at Apollo. Maybe you think you know Apollo, maybe you\u2019ve taken a look at them in the past but I\u2019ve looked under the hood recently and if your goal is to reduce and simplify your tech stack AND have best in breed data layered in with AI \u2013 they would be at the top of my list. There\u2019s a reason Rippling and Stripe switched over.<\/p>\n<p>We worked with their team to create an interactive demo page. You can check it out at:\u00a0<a href=\"https:\/\/www.apollo.io\/gtm\" target=\"_blank\" rel=\"noopener\">https:\/\/www.apollo.io\/gtm<\/a><\/p>\n<p>Almost all I hear these days is \u201cwe need to figure out how to best leverage AI in our sales process\u201d and \u201chow can we consolidate\/simplify our tech stack.\u201d With Apollo I believe you can accomplish both.\u201d \u2013 Scott Barker<\/p>\n<p><strong>The GTM Podcast<\/strong><br \/>Features conversations with the top 1% of tech executives, VCs, and founders \u2013 the experts who have \u2018been there, done that\u2019 to build some of the fastest-growing software companies. Every week, a guest joins Scott Barker to dissect their stories \u2013 revealing what worked, what didn\u2019t, and how things actually went down.<\/p>\n<\/p>\n<p>The post <a href=\"https:\/\/gtmnow.com\/gtm-123-customer-experience-business-growth-customer-first-culture-kim-peretti\/\">GTM 123: Customer Experience Fuels Business Growth, Build a Customer-First Culture with Kim Peretti<\/a> appeared first on <a href=\"https:\/\/gtmnow.com\">GTMnow<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kim Peretti\u00a0is an experienced Customer Success executive with over 25 years in the technology industry. Her most recent role was as Chief Customer Officer at &hellip; <\/p>\n","protected":false},"author":1,"featured_media":255,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[],"class_list":["post-269","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","latest_post"],"_links":{"self":[{"href":"https:\/\/vintoraglimbell.com\/index.php\/wp-json\/wp\/v2\/posts\/269","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vintoraglimbell.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vintoraglimbell.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vintoraglimbell.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vintoraglimbell.com\/index.php\/wp-json\/wp\/v2\/comments?post=269"}],"version-history":[{"count":1,"href":"https:\/\/vintoraglimbell.com\/index.php\/wp-json\/wp\/v2\/posts\/269\/revisions"}],"predecessor-version":[{"id":270,"href":"https:\/\/vintoraglimbell.com\/index.php\/wp-json\/wp\/v2\/posts\/269\/revisions\/270"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vintoraglimbell.com\/index.php\/wp-json\/wp\/v2\/media\/255"}],"wp:attachment":[{"href":"https:\/\/vintoraglimbell.com\/index.php\/wp-json\/wp\/v2\/media?parent=269"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vintoraglimbell.com\/index.php\/wp-json\/wp\/v2\/categories?post=269"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vintoraglimbell.com\/index.php\/wp-json\/wp\/v2\/tags?post=269"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}