Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow shares insight around the go-to-market …
A $1B Acquisition with a Singular Leader for Both Sales and Customer Success
2024
The State of GTM Jobs: Customer Success
The State of GTM Jobs: Customer Success At the crossroads of retention and revenue, Customer Success (CS) is a cornerstone for sustainable growth and is …
GTM 123: Customer Experience Fuels Business Growth, Build a Customer-First Culture with Kim Peretti
Kim Peretti is an experienced Customer Success executive with over 25 years in the technology industry. Her most recent role was as Chief Customer Officer at …
Product-Channel Fit: Finding the Right Growth Strategy for Your Product
Product-Channel Fit measures how well a product aligns with its distribution channels to effectively reach its target market. The goal is not to test every …
GTM 119: Design Products Backwards From GTM: Lessons from Scaling to $1B+ with David Knight
David Knight is the Co-founder and CEO of Avarra, an AI-powered platform that simulates human-to-human interactions to accelerate sales onboarding and training. With over 30 years …
GTM 118: 5 Must-Try PLG Tactics to Accelerate Growth with Kyle Poyar
Kyle Poyar is the Co-Founder and Operating Partner at Tremont, with over 8 years of experience at OpenView where he became a leading voice in the …
GTM 116: The Future of SEO and AI’s Impact, with a $100M+ Product-Led SEO Framework with Eli Schwartz
Eli Schwartz is an SEO expert and consultant with over a decade of experience driving successful SEO and growth programs for both B2B and B2C companies. …
GTM 115: Lessons from CS to CRO and How Customer Stories are Your Most Powerful Growth Lever with Allison Metcalfe
A transformational leader who specializes in data driven GTM, Allison Metcalfe has had a non-traditional path to the C Suite – starting in Account Management, and being …
GTM 106: Mastering the Transition from PLG to PLS with Andrew Johnston
Andrew Johnston is currently the Head of Sales at Superhuman, where he leads the go-to-market strategy as part of the executive team. Previously, he built the …
GTM 99: Mastering Customer Success in the AI New Age with Jon Dick
Jon Dick is the Global SVP of Customer Success at HubSpot where he’s focused on helping millions of organizations grow better. Prior to customer success, Jon …